Driving Customer Conversion Through a 360° Fashion Campaign
Disclaimer
This concept was developed as an anonymized case study, based on a real client pitch completed under NDA for a major European home-shopping and e-commerce brand. The project focused on a 360° campaign, including landing page design, social media advertising across key audience channels, out-of-home visuals, and AI-generated photography to establish a cohesive visual direction.
Strategy & Execution
The campaign strategy focused on analysing the brand’s existing communication channels and prioritising the platforms where the core audience was already most active. The goal was not only to increase visibility, but to translate an existing engaged audience into active customers. Building on the established brand identity, I developed a campaign concept that could scale consistently across different formats. The visual direction was applied to a dedicated landing page, large-scale out-of-home placements, and platform-specific social media assets. Each final asset was adapted to its medium while maintaining a cohesive visual language, creating consistency and recognisability throughout the campaign.
