Brand Experience & Event Design for a New Year Event at the Berlin Kulturbrauerei
Context
This project was developed as part of a freelance collaboration with “Kirill & Friends,” a theatre company founded by Kirill Serebrennikov. The task was to translate the existing visual identity into a live event context and further develop it as a spatial brand experience.
Project Scope
For this project, I worked with an existing brand identity that needed to be adapted to a live event context. The goal was to translate its minimal and elevated aesthetic into event assets, creating a continuous experience and ensuring immediate recognition. A reduced and clearly structured wayfinding system was developed for the Berlin Kulturbrauerei location, prioritizing usability while maintaining the brand’s refined character. In addition to the environmental graphics, supporting materials were created, including invitations and drink vouchers in both print and digital formats. These elements introduced a slightly more playful and individual touch. Across all touchpoints, the design aimed to balance functional communication with a cohesive brand experience.
