Repositioning a Debt Collection Brand Through Strategic Rebranding
Context
Eurosolvent provides tailored debt collection solutions for businesses ranging from sole proprietors to international corporations. Despite its strong market position, the company operated with an outdated visual identity that no longer reflected its credibility or expertise. The objective was to reposition the brand through a complete visual overhaul and create a clear, modern system that could support both digital and communication touchpoints.
Strategy & Outcome
I led the full rebranding process including the website redesign. The rebrand focused on creating a clear and scalable visual language that balances precision and trust with a more modern, distinctive presence. This included redesigning the logotype and brandmark, defining a refined color and typography system, and developing structured brand guidelines to ensure long-term consistency. The new identity was then translated into a complete website redesign, prioritising clarity, structure, and a supportive user journey for clients navigating complex financial matters. The result is a cohesive brand system that strengthens market positioning, improves cross-channel consistency, and increases client engagement.
The project was implemented while working at amce studios GmbH.